I’m Taji, your tour-guide to a thriving business & life with less hustle & more flow. If you want to own your story and improve your leadership, you’re in the right place.
A trauma-informed business coach on a mission.
I’m Taji Torrilhon: business coach, story mentor, neuroscience nerd, mom, and champion for burnout-proof businesses. I’ve been an entrepreneur for 20+ years and this is what I know: rest, regulation, and fine-tuned business strategies are not a luxury. They are required to grow a thriving business. Nowadays, I bring together mindset science, nervous system regulation tools, and storytelling magic to help creatives and out-of-the-box entrepreneurs build sustainable income and feel good doing it.
#LessHustleMoreFlow
#LessHustleMoreFlow
Burnout is no joke. It’s not just feeling tired after a long week. It’s bone-deep exhaustion and lashing out at people we love. It’s a breakdown in our mental and physical health.
source: National Library of Medicine
The work pressure we feel is also no joke. In a society where money, success, and influence are prized it’s too easy to have a permanent seat on the hustle train.
And sure, pushing harder, going “big,” and giving it your all will get you results…for the short term…and with potentially disastrous results to your health and happiness.
I know because I’ve been there. I spent decades channeling all of my toxic people-pleasing tendencies into my first business. We hustled and bootstrapped with zero startup money. And it worked until it didn’t. We hit multi-six-figures year after year. I was making money doing something I was good at. But over time I found that I was pushing too hard. Health issues and anxiety came bubbling to the surface. When the pandemic forced me to shutter that business, it was not a moment too soon. I collapsed into a serious burnout fog that my body and brain are still recovering from.
Good news: there’s another way.
For the past few years I’ve worked hard learning and unlearning. Training on how to hold space for myself and others. Educating myself about how our brain works and how to manage stress. Practicing the delicate art of drawing boundaries and taking care of myself. I’ve channeled all of this into this business and here’s what I know now:
Building a burnout-proof business is not only possible. It’s required if you want sustainable income AND personal wellness.
When I was pivoting into coaching I looked around and couldn’t find anyone bringing together the four elements I think are critical to preventing (and healing) burnout. So I created a this framework and use it as a basis for all of my coaching and teaching. It balances four tools: MINDSET PRACTICES, NERVOUS SYSTEM REGULATION, OWNING OUR STORY, and SUSTAINABLE BUSINESS SYSTEMS.
The bird’s eye view:
Bachelor of Arts in Journalism
Award-Winning MOTH storyteller
Ex-chef and co-owner of a multi-six-figure catering business for 17 years
Certified Trauma-Informed Space Holder via CULTIVATE with Katie Kurtz, MSW LISW-S
Co-Founder of CO)OP
Everyone has a story that matters. Here’s (part of) mine:
I’ve known for most of my life that I needed to be an entrepreneur. I used to think it was all about my rebel tendencies and need to carve my own path. And sure, that’s part of it. But now, 20+ years into my working-for-myself journey, I know it’s about something deeper, too.
It’s about wanting to have a positive impact on the lives of every person I work with. The sort of impact that comes from the freedom to meet people where they are and give them permission slips to be their whole, complicated selves. Because I know what it’s like to feel out of place and I also know the world is a better place when we all belong.
It’s about my deep desire to set an example by doing business a different way and helping others do the same. A way that is rooted in ethical selling, trauma-informed space holding, and genuine human-to-human connection.
As a queer, creative, change-maker, healing from a metric ton of childhood trauma, I have a special place in my heart for other out-of-the-box folks who are also healing their personal and generational trauma.
Why bring trauma into this? Because it’s here already. We have all experienced trauma and I’ve learned that the aftershocks of that trauma doesn’t magically turn off when we sit down to work. It’s with us in big and small ways all of the time. With that in mind, my aim is to hold trauma-informed space for other entrepreneurs so that they can navigate the rough places where their healing and their business-running collide.
My experiences as an entrepreneur, survivor, mom, coach, storyteller and human…they have uniquely equipped me for this job. I’m ready to help you build a burnout-proof business so you can (finally) feel 100% like YOU while having the impact of your dreams. Let’s do this.
If you want to hear a bit more about my personal story, check out these videos from MOTH storytelling events:
I believe in a new way to do business. One that paves that way for a more ethical, humane, and abundant future for everyone.
I believe that:
We cannot do ethical work without acknowledging that we come from racists, sexist, classist, and homophobic systems of harm. Only then can work to change ourselves and those systems.
The future of entrepreneurship is trauma-informed. The more we build businesses that hold space for our own trauma and the trauma of our clients and customers, the more we help minimize harm in the world.
We are all in this together.
Coaching and mentoring only works when you vibe with each other. There’s no substitute for that right-match chemistry.
We would be a good fit if:
You have a story to tell (or want to hone your story skills in general) and aren’t sure where to begin.
You are a creative (Artists, chefs, writers, painters, designers, makers and creators of all sorts belong here.)
You have an out-of-the-box approach to your industry (If you’re disrupting your industry and/or have a unique approach to your biz, you are my people….love me a rebel!)
You have a passion project/side job/idea that you want to turn into a sustainable business.
You’ve always felt a little bit different and aren’t sure how to connect your truest self to your business.
Your ADHD feels like a blessing and a curse, and you need help smoothing out your business systems.
You’ve been in business (or in your career) for a while and are feeling overwhelmed, stressed about income, and uncertain what’s next.
You have are pivoting from one career and/or business to another and need a roadmap that works.
You know that you’re moving through the stages of burnout but aren’t sure how to stop momentum and make a positive change.
You’ve experienced burnout in a previous job/biz and want to rebuilt your work life in a new, healthier way.
Your trauma healing and/or mental/physical health interrupts the way you want to show up in your work.
Ready to go?
I want to help you get out of overwhelm, shift out of imposter syndrome, and create sustainable, profitable, burnout-proof business of your dreams. You ready? Let’s do this.